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Peroni Nastro Azzurro was crafted with typical Italian care, and designed with the Mediterranean palate in mind. The Cavalli family to be master brewers for Birra Peroni, ensure the high quality and standards of the beer. Italian passion, attention to detail and craftsmanship are the ingredients that now, and forever, will ensure the superior and authentic Italian taste of Peroni Nastro Azzurro.
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Our brand story began in 1933, when the largest Italian liner ever built, the SS REX, won the prestigious 'Nastro Azzurro' trophy (Blue Riband) – a prize given to the ship that crossed the Atlantic in the shortest time, in an international competition. After this triumph, the SS REX became a symbol of national pride and values which Italy has been exporting to the world ever since. Post war, modern Italian creativity met the industrial world and the two blossomed into the economic boom in the 1960s. The notion of Italian style was spreading across the world quickly – understood as a subtle combination of both aesthetics and behaviour: style, substance and soul. Inspired by the SS Rex and 1960’s Rome, Peroni Nastro Azzurro was born as the first premium Italian beer in 1963.
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